BUSINESS 

AQUATIC PROGRAMMING FOR SUCCESS: THE EBBS AND FLOWS (Lecture 1-2 hours)

This seminar will teach you to utilize your most expensive piece of fitness equipment – your pool! Learn to maximize your return on investment and take programming that is “all wet” and have it gleam with excellence. Take your dying aquatics program and resuscitate it with alternative programming, instructor training, leadership and motivational tools to create a profitable aquatic exercise program. Leave with great strategic marketing tools and programming protocols to turn your pool into a profit center!


BELIEVE IN YOURSELF: BE YOU! (45 min – 1.5 hours)

Join Sara Kooperman, an icon in the fitness industry with three decades of experience, as she uncovers insights into living life to the fullest. Sara shares both professional and personal history and addresses how a balance of work, home, and health along with a belief in yourself will lead you to the exploration and achievement of your life goals. Leave inspired, motivated, and recharged to return with a new direction and dedication to both you and your clients. Understand how the greatest gift you can give your family, friends, and clients is to just BE YOU!


EXERCISE & AGING: BEST PRACTICE PROGRAMMING (Lecture 1-2 hours)

By the year 2030, the fastest growing segment of the population with be the 85+ individual. There will be 70 million 65 year olds and older. This staggering shift in societal demographics promises to have tremendous impacts on our economic, social and physical well-being. Both land and water programming for group fitness professionals and personal trainers alike will be addressed.


LEADING FOR MAXIMUM PERFORMANCE (45 min – 1.5 hours)

Great management is not asking someone to do something; it’s about making sure that it gets done. Explore effective ways to evaluate your platform, schedule important projects, and measure your staff performance taking out the personal and injecting the profitable. Managing is about systems and satisfaction. Having a successful career is making a difference through effective, honest and open-minded leadership.


MARKETING FOR GROWTH & PROFITABILITY (Lecture 1-2 hours)

Examine how to market effectively and explore branding your business and driving it to success. Uncover your unique market position, create email blasts, construct an eNewsletter, mold your website and social networking and cost-effectively plan and promote events. Explore ways to take your business to the next level with effective, strategic and inexpensive marketing. Learn from this entrepreneur who started from a 3rd floor walk-up and created a multi-million-dollar enterprise. Bring your business cards, flyers and brochures and leave with plenty of FREE advice and resources!


MEASURING AND MANAGING PROFITABLE GROUP FITNESS (Lecture 1-3 hours)

Address the growing focus on membership retention and managing by the numbers. Sara Kooperman, the IL Business Woman of the Year and the owner of the largest Fitness Education Conferences in the world, explores new ways to schedule programming, determine wage increases and methods to evaluate your program taking out the personal and injecting in the profitable. Managing a Group Ex staff is not about being the best instructor, hiring your friends or having the hottest music. It’s about systems and satisfaction. It’s about building a team through respect. Leave with plenty of practical advice that that you can begin using Monday morning.


RESUSCITATE YOUR AQUA PROGRAMMING (Lecture 1-3 hours)

Explore successful strategies to renew and reinvigorate your aquatic programming. Discover avenues for available, accessible and active social media and print marketing strategies for class passes and event promotions. Find out how to certify, educate and upskill your water instructors economically while guaranteeing quality assurance and creativity.


SELLING MEMBERSHIPS THROUGH EVENTS (Lecture 1-3 hours)

In this informative workshop, learn how to attract prospects, retain members and increase club/facility awareness through event planning strategies that are simple and easy to implement. Leave with a formula for FREE marketing, techniques for sales modeling and practical scripting protocols that are guaranteed to draw and retain those hard-to-reach members. Perfect for owners, directors and managers, this workshop teaches you to attract, pre-qualify and confirm attendance thereby decreasing no-shows and selling effectively at any fitness event.\r\n


SUCCESSFUL BUSINESS STRATEGIES FOR OWNERS & MANAGERS (Lecture 1-3 hours)

If you are a new owner, a veteran manager or an aspiring coordinator, we all need effective methods to manage and motivate others and ourselves. Whether it is coordinating a large company or leading a small group of passionate trainers, strategies for successful goal setting and effective execution are addressed in this creative and entertaining presentation. Leave refreshed and excited to conquer your world!


STATE OF THE INDUSTRY IN THE USA: PANEL DISCUSSION (Panel Discussion 1-1.5 hours)

Meet with industry experts regarding the future of group fitness, personal training, nutrition and club operations as they discuss where our industry is now, the challenges we are facing in today’s market, and where our future lies. Questions will be asked to the group to stimulate unified answers and differing opinions. An open forum will follow where you can address the experts and hear first-hand the best practices that exist today.


TRENDS IN FITNESS PROGRAMMING (45 min. – 1.5 hours)

This entertaining presentation examines the fitness fads, exercise trends, as well as common threads in society that will drive our health and wellness businesses to success in the year to come. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential, we will inspect implementation, experimentation and systematization of exercise execution, and review the predictions from IHRSA, ACSM, and SHAPE Magazine. Join Sara Kooperman, an Industry Icon, for this engaging and illuminating presentation guaranteed to leave you excited about our fitness future.