ACTIVE AGING 

PICKLEBALL POWER & PERFORMANCE (Workshop 1-2 hours)

Experience the best techniques used to train for power and performance for the ever-growing sport of Pickleball. This incredibly creative strength-focused tubing workout uses effective and manageable resistance techniques. Enhance speed, increase endurance, and decrease the risk of injury. Hit the ball harder. Chase the ball faster. Enjoy the sport longer. This pickleball press program ensures your clients will compete at the highest level.

1. Learn to create safe and innovative workouts for the Pickleball enthusiast
2. Explore innovative ways to use tubing to enhance strength
3. Understand the most critical areas to focus on to excel at this ever-growing sport
4. Delve into ways you can train this pickleball population safely and effectively
5. Delve into ways you can train this pickleball population safely and effectively


ACTIVE AGING: NO PLACE LIKE FOAM (Workshop 1-2 hours)

This exploratory session addresses foam rolling for the Active Ager. Self-care is increasingly important to incorporate into our daily activity to ensure that our body functions optimally. Get “on a roll” to evaluate and experience safe methods of myofascial release, including self-massage, to manage reduced flexibility, accumulated injuries and decreased mobility and circulation for the 50+ market. Start with a researched-based lecture portion and end with a simple but creative foam-rolling activity session to accommodate this fast-growing segment of the population. (Equipment: Soft Long Foam Roller – white if Power Systems model)

1. Master tips and tricks to ensure you are sharing safe practice with your older clientele
2. Delve into ways they can take self-care to a new level
3. Learn ways to make your expertise within foam rolling felt
4. Examine how to get creative with each exercise to provide maximum benefits
5. Experiment with unique methods to meet each client’s needs


ACTIVE AGING: PROGRAMMING FOR PROFIT (Lecture 1-2 hours)

Over the next two decades, more than 27.7 million people will join the 50-and-over age group. By the year 2030, the fastest growing segment of the population will be the 85+ market, and there will be 70 million people in the 65+ demographic. This staggering shift in societal demographics promises to have a tremendous impact on our businesses. Learn how to attract, engage, and retain our older populations with appropriate marketing techniques, programming alternatives and environmental updates.

1. Explore innovative strategies for helping the active agers thrive in this stage of life
2. Determine if this is an arena where you can grow your business
3. Classify what is unique to this population vs. your younger clientele
4. Explore marketing approaches to impact your clients and attract new ones


AQUATIC SILVER SOLUTIONS (Workshop 1-2 hours)

Active agers thrive in the water. The special needs of this growing population are addressed in a creative and educational format that is easy to take home and apply. Researched and documented, a complete protocol for exercise adaptations is reviewed in this course. Discover six new 64-count choreography blocks of fun, low-impact aqua exercises that address the special needs of the 50+ population: reduced flexibility accumulated injuries and decreased mobility and circulation.

1. Explore efficient ways to teach aquatic exercise to the active aging population
2. Discover new choreography options to keep clients entertained
3. Decrease impact while increasing activity
4. Leave clients with simple options for at home exercise
5. Create options to help prevent injury and increase mobility


CHAIR YOGA FOR THE YOUNG AT HEART (Workshop / Class 1.5-1 hours)

This creative workshop focuses on yoga postures done with the support of a chair. Seated and Standing work poses are beautifully blended into asanas that encompass a creative strength building and flexibility-promoting workout. A union of mind, body and spirit are at the heart of this program with special attention focused on activities of daily living and the ability to rise, fall, and flow by oneself. Supported by a group of like-minded individuals, this program has far-reaching positive effects on aging exercisers of all shapes and sizes, building communities with a mindful attention to self-awareness. (Equipment: Chairs)

1. Explore ways for your active aging client to still participate in yoga
2. Discover creative tools to engage and connect the mind, body, and spirit
3. Learn how to use simple props to engage clients of all levels
4. Learn poses best suited for the active ager to increase flexibility, strength, and balance
5. Create a safe and effective environment to practice yoga for all ages


GO HARD OR GO FOAM! (Workshop 1.5-2 hours)

HIIT is the new mid-life crisis! As we mature, rejuvenation and regeneration are critical to ensure our bodies function optimally and help to overcome potential dysfunction and injuries from challenging workouts. Using this narrow, durable and comfortable foam roller, explore safe methods of pre- and post-exercise myofascial release, including self-massage to increase circulation, encourage flexibility and mobility and speed up recovery for the active aging adults

1. Explore techniques to incorporate foam rolling
2. Discover ways to prevent injury and dysfunction through self-massage
3. Examine how to increase circulation
4. Encourage flexibility and mobility
5. Create a safe and effective recovery approach


INEXPENSIVE MARKETING STRATEGIES FOR ACTIVE AGERS (Lecture 1-2 hours)

Examine how to market to active agers effectively and efficiently while remaining cost-effective. Explore branding your business through various media driving it to success. Uncover marketing strategies that will target and grow your active aging community. Learn to develop pop-ups, postcards, social media posts, emails, text messages, eNewsletters, and how to expand your social media presence. Explore new tactics to grow your active aging clientele through effective, strategic, and inexpensive marketing. Learn from this entrepreneur who started from a 3rd-floor walk-up and created a multi-million-dollar enterprise. Leave with plenty of FREE advice and resources!

1. Leave with an understanding of the importance of branding, from large to small, and how to use it successfully
2. Explore innovative strategies for email marketing to target active agers
3. Learn new ways to effectively market to build your active aging community
4. Discover techniques for social media strategies that are systematic, inexpensive, and effective
5. Explore newsletters approaches to impact your active aging clients


STRENGTH TRAINING FOR LONGEVITY & VITALITY (Workshop 1-1.5 hours)

Whether a personal quest or way to engage the fastest growing segment of the population, this incredibly creative tubing workout presents effective and manageable training techniques for the 40+ population. Led by an icon in the fitness industry, Sara takes you through this Group Strength Class using unique multi-joint, rhythmic exercises for a total body strength workout. Endurance, flexibility and balance are the lenses we use when analyzing our programming. It’s not about how long or hard you train; it’s about exercising smart for longevity and vitality.

1. Learn to create safe and innovate workouts for the Active Ager
2. Explore innovative equipment options that are safe and effective
3. Understand the most critical areas to focus on for this generation of clients
4. Delve into ways you can train this population and become a leader in this arena
5. Examine the smartest ways to teach your client movement, helping them remain flexible with balance


WATERinMOTION® PLATINUM: AQUA AGING (Workshop 1.5-2 hour / Masterclass 1 hour)

WATERinMOTION® Platinum is a shallow-water, low-impact aqua exercise experience that offers seniors and deconditioned participants a fun workout improving cardiovascular endurance, agility, balance, strength, and flexibility. This customized exercise system provides easy-to-teach and learn choreography, fantastic marketing and scientifically designed programming and education for the 65+ market. Catch the wave!

1. Discover ways this low-impact environment creates a healthy workout
2. Learn how to get deconditioned individuals to incorporate fitness into their lives
3. Explore how aqua exercise can assist with arthritis and/or cognitive deterioration
4. Discuss the benefits aqua exercise for the active ager
5. Examine the unique program that offers a multitude of features 3 times per month


YOGA FOR THE YOUNG AT HEART (Workshop / Class 1.5-1 hours)

Yoga has positive effects on inevitable decreases in power, strength, aerobic capacity, and flexibility that occur after age 50. This session integrates both mat and chair yoga and focuses on maintaining independence, avoiding injuries, and improving quality of life. Postural alignment, muscle/movement balances and maintenance of mobility create a union of traditional and restorative yoga perfect for active individuals over 50. A summary of the aging process blends with practical recommendations regarding safe and effective movement for multiple yoga poses creating vinyasas that every instructor can utilize. (Equipment: 1 or 2 Yoga Mats per person & Chairs)

1. Explore ways for your active aging client to still participate in yoga
2. Discover creative tools to engage and connect the mind, body, and spirit
3. Learn how to use unique poses to engage all levels of clients
4. Learn poses best suited for the active ager to increase flexibility, strength, and balance
5. Create a safe and effective environment to practice yoga for all ages